Packet Vision PV1000 Adv. Insertion Server (USED)
Manufacturer: Packet Vision
Quantity: 2 units in stock
Packet Vision’s addressable television advertising solution, the PV 1000, is a fully integrated appliance with ad server, splicer and router, which enables advertisers to target different ads at different audiences simultaneously. At the heart of the solution is the VIDEO SWITCHING ENGINE, providing unparalleled throughput and architected for multiple streams. The solution delivers levels of performance usually associated with much larger systems. Targeted, addressable advertising over IPTV introduces the accountability and efficiency of internet advertising to television. Packet Vision has installed into this the PV1000; a compact, low cost appliance that amalgamates in one box all the functions to do ad insertion in the network: storage of the TV ads; seamless insertion into a live TV stream (replacing the original ads); routing the resulting streams to the correct destinations (the viewers’ set top boxes); and managing the delivery process as autonomously as possible. Because the PV1000 is designed to work exclusively in an IP environment it can generate different versions of the same signal – each carrying different ads – and target them to different addressable locations. See figure 2. Before the PV1000 can replace ad breaks with other ads it needs a crucial piece of information not normally provided within the TV signal in Europe: the exact location of the ad breaks in the content.
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